The William Institute

Our Purpose

Our mission is to promote ethics in community through research, education and leadership, by helping young people and adults to:

  • Judge what is right,
  • Care deeply about what is right, and
  • Do what is right.

These three points are the ingredients for moral maturity and represent the behavior we encourage — even in the face of pressure from without and temptation from within.*

*Thank you to Dr. Thomas Lickona for his permission to incorporate his points found in Educating for Character into our mission statement.

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